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i-Agency M&A Sheds Light on New World Order

August 8th, 2009 1:01PM by Ronald Wagner

Several interactive agency acquisitions over the past year have involved online agencies buying expertise in offline media. Why? Because as the Internet increasingly becomes the hub for consumer interaction and transaction, interactive agencies — especially those with strategy and planning chops coupled with the analytics and reporting functions so critical to cross-channel measurement – are similarly being called on to help guide the overarching marketing strategy for companies. The new world order?!