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The State of Online Sales

July 13th, 2009 4:25PM by Josh Greene

Every quarter, Shop.org conducts a survey of online retailers. 2009 is proving to be one of those contrary years, especially in retail — with a  mixture of stops and starts.

59 retailers participated in the Q2 Online Sales Flash Survey. Respondents represented a mix of business type (variations on multichannel, branded manufacturers, pure plays) and annual Web business size. As usual, we asked simply, “How did your gross online sales (top line) for the period April 1, 2009 through June 30, 2009 perform relative to the same period last year”

For more information visit the Shop.org Web site; following are a few highlights:

  • Fully 59% of retailers surveyed reported that their gross online sales had indeed grown for the quarter compared to the same quarter in 2008. 9% reported flat sales (in this economy, nothing to sneeze at), and one third (32%) reported sales decreases.
  • Average YOY quarterly growth across all retailers surveyed was 11.8%
  • Close to two thirds of large retailers ($100+ million in annual Web sales) reported revenue increases for Q2 2009 vs. Q2 2008. Ditto for mid-sized retailers (defined as between $10 million and $100 million in annual Web sales). Smaller retailers (under $10 million) struggled somewhat more, but half of those surveyed in this segment did in fact realize sales growth.